Write a concrete outcome you can deliver by Sunday night, framed as value for a real person, not activity. Define what “done” looks like, what will be deliberately ignored, and which metric will decide continuation. Keep it brutally small, specific, and testable.
List the core benefit, one differentiator, and the absolute minimum proof a stranger needs to believe you. Strip features until removing another would break trust. Capture must-haves, nice-to-haves, and out-of-scope items so Saturday stays focused and shipping actually happens.
Sketch the headline promise, three bullet benefits, and one credible risk reversal. Choose pricing that tests willingness, not ego, and tie it to a clear outcome. Add a founder’s note explaining why now, why you, and how early buyers win.
Spin up a clean, fast page on a tool you already know. Use a single call to action, social proof near the fold, and a mobile-first layout. Include a short FAQ addressing objections. Publish early, refine copy live, and capture emails immediately.
Connect a friction-light payment button, confirm orders with an automated email, and route delivery through a simple system you control. For services, schedule onboarding right away. For digital goods, send a secure link. Keep receipts, refunds, and support messages centralized and searchable.
Set thresholds for visits, signups, replies, and purchases that would make you confidently continue. Decide in advance how you’ll interpret ambiguous results. Record numbers in a simple sheet, screenshot dashboards, and write a one-paragraph note to future you explaining the verdict.
Try one new headline, one price variation, and one alternate call to action. Keep changes isolated so learning is attributable. Email a tiny segment with a different angle and compare response rates. Repeat only if results improve meaningfully within the time you have.
Capture wins, surprises, and obstacles while they are fresh. Decide whether to extend the test another weekend, raise price, or pivot the offer. Share your lessons publicly to attract early believers, and invite readers here to comment with challenges you can explore together.